Empower Talent: Multi-Channel Campaign Design
A multi-channel communication campaign combining editorial and digital design for postgraduate program promotion.
Empower Talent was a communication campaign design project created to promote postgraduate programs through a clear, professional and visually consistent system. The work brought together editorial structure, content planning and digital assets to support communication across social media and promotional materials.
Project Information
- Client: Empower Talent
- Industry: Higher Education
- Type: Communication Campaign Design
- Role: Senior Graphic Designer
- Scope: Campaign design, editorial assets, social media design, content templates, visual communication system
- Platforms: Instagram, Twitter, LinkedIn
- Tools: Canva, Adobe Creative Suite
- Timeline: 2021–2022
The Challenge
The challenge was to design a communication system capable of promoting postgraduate programs in a way that felt clear, credible and visually engaging across multiple channels. The campaign needed to balance academic seriousness with a more dynamic and accessible visual language, while maintaining consistency across editorial and digital formats.
Services
- Campaign Design
- Editorial Design
- Social Media Design
- Content System Design
- Multi-Platform Visual Adaptation
Brand guidelines were the starting point of the project, helping define how the logo should work, how it should be applied, and how the visual system could remain consistent across different communication formats.
COMPETITIVE ANALYSIS TO DEFINE SOCIAL MEDIA DESIGN
I analyzed key competitors to understand how higher education brands communicate on social media, identify opportunities, and define a clear visual direction for Empower Talent.
Social media templates designed to communicate educational content in a clear, structured and engaging way, combining strong visual hierarchy, readable typography and a consistent layout system.
Editorial brochures designed for each postgraduate program, combining structured content, clear hierarchy and a consistent visual system to communicate academic information in a professional and accessible way.
Promotional posters designed for on-campus advertising, created to capture attention quickly while maintaining visual consistency with the overall campaign and reinforcing the academic brand identity.
