La Casa Tomada: Communication Campaign Design
A digital communication strategy and visual system to strengthen brand identity and social media presence.
La Casa Tomada was a communication campaign focused on strengthening the brand’s digital presence through a clear and consistent visual system. The project combined content strategy, social media design and influencer campaigns to build a more recognizable and engaging identity.
Project Information
- Client: La Casa Tomada
- Industry: Restaurant
- Type: Communication Campaign Design
- Role: Graphic Designer & Visual Content Designer
- Scope: Content strategy, social media design, campaign visuals, influencer collaboration assets
- Platforms: Instagram, Social Media
- Tools: Adobe Creative Suite, Canva
- Timeline: 2017
The Challenge
The challenge was to build a stronger and more coherent digital presence for the brand, improving visual consistency while increasing engagement through social media. The communication needed to connect with a creative audience, balancing cultural identity with a more dynamic and contemporary visual language.
Services
- Campaign Design
- Social Media Design
- Content Strategy
- Visual Identity Application
- Influencer Campaign Design
Before developing the campaign design, a market research phase was conducted, analyzing both digital and offline channels to understand the context, competitors, and audience behavior.
Brand Consolidation Across All Touchpoints
The first step focused on unifying the brand across all visual assets to build recognition and consistency. This included the redesign of key materials such as the restaurant menu, promotional flyers, in-store signage, and the loyalty card system.
The goal was to strengthen brand positioning by ensuring that every customer interaction—both online and offline—reflected a cohesive visual identity. Through consistent use of typography, color, and graphic elements, the brand gained clarity, visibility, and a more professional presence across all communication channels.
To increase engagement on social media, a weekly giveaway strategy was introduced. This approach proved especially effective, generating not only more likes and comments, but also a steady increase in followers by encouraging participation and repeated interaction with the brand.
The narrative approach behind the content was essential: highlighting the target audience, using a close and relatable tone, and giving strong visual prominence to the products in every publication.
